Theory of Constraints thinking process: an approach to understanding, learning and action on complex issues

Title: Processo de Pensamento da Teoria das Restrições: Uma Abordagem para Compreensão, Aprendizagem e Ação sobre Problemas Complexos. (Theory of Constraints thinking process: an approach to understanding, learning and action on complex issues).

Abstract: Current research, scientific studies and academicians have addressed the problem of understanding, learning and acting on organizational problems. Differences in people's perceptions about organizational problems or situations can sometimes block people's ability to overcome difficulties. These differences in perceptions may have different causes such as: employees' view of the world, assumptions, emotions, among other reasons people have. Therefore, one needs a tool or a methodology to serve as a guide for discussions. Oriented discussions can generate a shared vision of the problem, collective learning and possibly greater effectiveness in overcoming the difficulties. In this sense this paper seeks to explain the Theory of Constraints Thinking process as a driver for organizational learning. Finally, the authors presents some limitations and benefits of this approach.

Journal: Perspectivas em Gestao & Conhecimento, v. 1, p. 59-76, 2011.

Authors: Luis Henrique RodriguesDaniel Pacheco Lacerda,Secundino L.H. Corcini Neto.

Evaluating the synergy of business process engineering and theory of constraints thinking process

Title: Avaliação da sinergia entre a engenharia de processos e o processo de pensamento da teoria das restrições. (Evaluating the synergy of business process engineering and theory of constraints thinking process).

Abstract: This paper presents a joint application of Business Process Engineering and the Thinking Process of the Theory of Constraints. Business Process Engineering has been used as a process modeling tool in order to describe the "as is" situation. The Thinking Process is used as an analytical tool for the critical processes. This analysis contributes for the clarification and convergence to the core problem in a given situation, providing a systemic and shared vision. The case study investigated a Higher Education Institution processes. A Current Reality Tree was created for each process, which derivate in Evaporating Cloud Diagrams in order to find insights for process improvement. Based on the Current Reality Tree and the Evaporating Clouds Diagram the processes was redesigned. The results of this approach were very promising, once they reached: i) a systematic analysis for the processes; e; ii) a systemic and shared vision of the relationships of the cause and effect involved in the processes studied.

Journal: Produção (São Paulo. Impresso), v. 21, p. 284-300, 2011.

Authors: Luis Henrique RodriguesDaniel Pacheco Lacerda, Alexandre Costa da Silva.

The Influence of Adaptation and Standardization of the Marketing Mix on Performance: a Meta-Analysis

Title: The Influence of Adaptation and Standardization of the Marketing Mix on Performance: a Meta-Analysis.

Abstract: This article analyzes the relationship between strategies of standardization and adaptation of the marketing mix and performance in an international context. We carried out a meta-analysis on a sample of 23 studies published between 1992 and 2010. The sample was analyzed based on measures of the effect size (ES) – or the strength of the relation (Wolf, 1986) – between standardization/adaptation and performance. The results suggest the existence of a medium strength (ES ranging from .133 to .209) for the relationship considered. The results support the existence of a positive impact of both marketing mix adaptation and standardization on performance. However, our results suggest that companies should slightly emphasize the marketing mix adaptation (ES mean = .168) instead of standardizing it (ES mean = .134) when entering in a new international market. Results also indicate that, among the adaptation choices, price (ES = .209) should be the first element of the marketing mix to be adapted, followed by promotion (ES = .155), product (ES = .154), and distribution (ES = .141). Finally, we suggest some new research paths, such as the use of quantitative methods to compare degrees of adaptation to be applied to different segments, regions, and sectors, among other suggestions.

Journal: BAR. Brazilian Administration Review, v. 8, p. 266-287, 2011.

Authors: Vinicius Andrade Brei, Lívia D'Avilam, Luís Felipe Riehs Camargo, Juliana Engels.

Proposition of a Customer Lifetime Value model to evaluate production system improvements

Title: Proposição de um modelo baseado em Customer Lifetime Value para a análise de melhorias no sistema produtivo. (Proposition of a Customer Lifetime Value model to evaluate production system improvements).

Abstract: This paper aims to propose a model to investigate the effect of improvements on the productive system on the organization considering customer value. The model proposed combine variables representing the productive process, market, and marketing metrics. It consists of three fundamental elements: consumers and their needs and perceptions of products and services; characteristics of the productive system; and rules to analyze the impact of adoption of different improvements on the productive system. Customer lifetime value (CLV) was measured and a discrete choice model (logit) is proposed as an integrator between production and marketing perspectives. The research methodology consisted of four steps: referential research, conceptual modeling, application in a particular case, and results analysis. As a result, it is observed that upon availability of information and time, it contributes to the identification of improvements involving both involving production vision and financial sustainability.

Journal: Gestão e Produção (UFSCar), v. 18, p. 285-298, 2011.

Authors: Luis Felipe Riehs Camargo, Guilherme Luis R. Vaccaro.

Assessment of Impacts on Business Processes from Adopting ERP: An Exploratory Analysis in a Hotel

Title: Avaliação dos Impactos nos Processos de Negócio pela Adoção de um Sistema Integrado de Gestão: Análise Exploratória em uma Empresa Hoteleira. (Assessment of Impacts on Business Processes from Adopting ERP: An Exploratory Analysis in a Hotel).

Abstract: The growing of IT in companies could be explained by the promise of reducing costs and rationalizing the organizational processes. This is made possible, for example, by the enterprise resource planning (ERP) system that required a process’s knowledge from the company managers. Thus, the comprehension of the possible repercussions by the adoption or adjustment of an ERP system has became a relevant field for research. It is necessary to measure not only the impact on the activities but also on document’s utilization, computer programs, risks, databases and other items that support the activities which are part of each process in the company. In this context, business process modeling could be use as a tool to assess the impacts caused by the adoption of an IMS in the organization’s processes. Although several authors discuss the consequences of implementing an ERP, there are a few that describe the impacts on the business processes. This absence could challenge the arguments to support or criticism of an ERP’s adoption, specifically, or diverse implementations, in general. Consequently, this paper intends to describe the impacts caused by the adoption of an ERP by using a theoretical framework from business processes engineering, as a general approach, and ARIS methodology (architecture of integrated information systems), as a specific one. The outcomes obtained were promising and brought concrete possibilities for replications of the methodology. Aspects such as risk management by using processes modeling and implementing ERP together still require to be studied in depth. 

Journal: TPA - Teoria e Prática em Administração, v. 1, p. 18-42, 2011.

Authors: Priscila Ferraz Soares, Daniel Pacheco LacerdaLázaro Ricardo Alves Saliba.

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