Title: Cultura organizacional: sinergias e alergias entre Hofstede e Trompenaars. (Organizational culture: synergies and allergies between Hofstede and Trompenaars).
Abstract: Among the different elements to be considered in management, cultural aspects have been placed in the central of the organizational discussions. This position derives of the fact that the sustainable competitive advantage originates from the understanding, respect and use of the different habits, practices, points of view and competences. Companies acting local or global need to look at the characteristics originated from your human capital. In this sense that the present work presents some evidences of the cultural implications, looked from the prism of cultural dimensions. A short revision of the theme was briefly analyzed and discussed under the light of the presented theoretical references.
Journal: Revista de Administração Pública (Impresso), v. 45, p. 1285-1301, 2011.
Author: Daniel Pacheco Lacerda.